
By MARGARET STUDER
Special to THE WALL STREET JOURNAL
September 14, 2007
Fairs have become increasingly important for collectors of contemporary art -- and not just as places to snap up interesting works by the current crop of trendy artists. They also offer an enormous choice under one (appropriately large) roof, a first-hand look at emerging trends and young artists, plus the buzz that comes with rubbing shoulders with art stars in fashionable places.
Five autumn fairs make up the grand slam of contemporary art collecting: Art Forum Berlin, London's Frieze, Paris' Fiac, Paris Photo and Art Basel Miami Beach. (Other major contemporary fairs held earlier in the year include Madrid's Arco in February, Art Cologne in April and Art Basel in June.) At these events you'll see the world's most important artists and galleries, and -- whether you're buying or not -- they offer the best overview of the contemporary market today.
So what to look for this season? Today's art is notable for its breadth, and there is strong interest in painting, sculpture, objects, drawings, video works, photography and installations. Expect attention to focus on previously neglected countries -- echoing the recent craze for Chinese contemporary art.
Specialists predict Latin America will be the next region to attract buyer interest. This has already been the case at the Venice Biennale. "Contemporary Chinese art is still the thing, but people are also looking for the new; and I predict that South American is next," says Frankfurt dealer Anita Beckers, who doesn't represent any South American artists but has been watching the scene with interest. Among the Latin American artists to watch this fall is Mexican Gabriel Orozco, whose works with photography, sculpture and installations will be at both Fiac and Frieze with Paris's Chantal Crousel Gallery. Jan A. Fischer, a Swiss collector, says Art Basel Miami Beach is one of the best places to see Latin American art.
Another trend: body art. One example is a renewed interest in Hannah Wilke (1940-1993), an American feminist and performance artist whose photos, videos and sculptures concentrated on the body, mostly her own. She will be shown at Frieze by the Alison Jacques Gallery. "Her body was her sculpture," Ms. Jacques says of Ms. Wilke (prices for the works run between $15,000 and $1 million). At Art Forum Berlin, spokeswoman Anne Maier says there will be numerous galleries showing body art by other artists, such as Israeli artist Sigalit Landau, whose video subjects include a nude on the beach playing with a hula hoop and a nude standing on a watermelon in the Dead Sea.
Here, a look at the big fall fairs -- but big is not the only way to go. Turn the page for a look at smaller art fairs notable for their quality and perspective. You'll also find tips on how to navigate fairs and their many satellite events.
Art Forum Berlin
Sept. 29-Oct. 3
The scene:
The fair, in modern, bright halls, reflects the vibrancy of Berlin's young art scene. The city is still an inexpensive place to live and work compared with other art centers, and so attracts up-and-coming artists and galleries. This makes for a "dynamic, growing art world," says Claudia Jollis, editor of the Kunstbulletin, a Swiss art publication.
Who goes?
Each year the numbers increase, last year to 41,000 from 37,000 in 2005. Many of them are young people wheeling prams. The fair has a reputation as a place to discover emerging artists.
Who shows?
Of the 136 galleries, more than half are from Germany. Berlin gallery Arndt & Partner is one of many playing to the younger crowd, says director Julie Burchardi. It will show Anton Henning, a popular German artist whose small, sculptural paintings can still be had for around €20,000.
Frankfurt's Galerie Beckers will show works by Yves Netzhammer, a computer-trick artist, who represents Switzerland at the Venice Biennale this year (€5,000-€25,000) and German film and video artist Byorn Melhus, who humorously replays roles taken from old films such as "Bambi" (€10,000-€35,000).
Hot tip: German new realism remains the trend to watch. Berlin's Galerie Crone, for example, is showing the threatening sunny-boy paintings of Norbert Bisky (€60,000).
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Frieze Art Fair
Oct. 11-14
The scene:
Frieze, held in a huge white tent in London's Regent's Park, generates the most hype of any European art fair. Now in its fifth year, the fair attracts the trendiest galleries and most celebrated contemporary artists from around the world. It also draws a relentlessly glamorous public, who come as much to see and be seen by each other as they do to check out the art.
Frieze captures the essence of today's media savvy, self-promotional art world, which at its best is surprising, powerful and witty -- and at its worst makes you remember that art is also about money, celebrity and consumerism. The fair now attracts so many top collectors that the international auction houses piggyback benchmark contemporary sales on it.
Who goes?
The holiday atmosphere drew 63,000 visitors last year; more are expected this year.
Who shows?
The 150 galleries from 25 countries will show 1,000 works in all media. London's Juda gallery will bring the monumental wood sculptures of U.K. artist David Nash, the modular constructions of American artist Sarah Oppenheimer and early works by Bulgarian-born U.S. artist Christo, the master of packaging. Hauser & Wirth of Zurich and London will be bringing a work by Canadian concept artist Rodney Graham: a photo of an upside-down tree, "Locarno Beach Tree, Winter 2007."
Hot tip: Frieze commissions projects especially for the fair. These can be a lot of fun; last year there was a grass slope in the middle of the fair that kids could roll down. This year look for an installation by American artist Richard Prince, who will put cars on a pedestal -- literally -- to reflect America's love affair with the automobile.
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Paris Is Burning
Fiac
Oct. 18-22
The scene:
Held in two stunning locations -- the superb Belle Epoque Grand Palais and the Louvre's Cour Carrée (along with sculptures in the Tuileries Garden that make for a lovely stroll between them). Its 179 galleries show modern and contemporary art and design. Since moving to its present sites in 2006, the fair has been rejuvenated and given a more international focus. The result, says Paris art critic Jens Senewald, is that "Fiac has become a motor of a dynamic, new art scene."
Who goes?
Last year 88,000 visitors, up from 83,000 the previous year, making Fiac the most visited of the big fall fairs.
Who shows?
London-based FA Projects will show Japanese photo artist Izima Kaoru, whose works express a connection between fashion and nature (around €16,000); and sculptures made by U.K. artist James Ireland, who links minimalist forms with natural phenomena such as the branch of a tree (£4,000-£8,000).
Among other artists Galerie Chantal Crousel will show at Fiac are young Albanian Anri Sala, who works with photography and film to explore social and political issues (€15,000-€65,000), and Swiss Thomas Hirshhorn, whose installations out of foil, cardboard, plastic, packing tape and objects make political statements (€100,000-€300,000).
Hot tip:
A group to watch is the collective Claire Fontaine, founded in 2004, which works in neon, video, sculpture, painting and text creating conceptual art that often looks like other people's work (€5,000-€35,000).
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Top Pics
Paris Photo
Nov. 15-18
The scene:
Connoisseurship is the emphasis at this fair, now in its 11th year. Art mavens from around the world come to three contemporary rooms in the Carrousel du Louvre to see a range of photographs, from the 19th century to the very latest in contemporary works. "This is the top annual event by far in the world of photography because of the quality of the works, the major collectors, curators and artists who attend," says London dealer Michael Hoppen.
Who shows?
This year the spotlight is on Italy, with 16 galleries from there and an exhibition showing the UniCredit Collection with works by leading Italian photographers from the 1970s, '80s and '90s.
Among the artists Mr. Hoppen's gallery will bring are the U.K.'s Ari Ashley, whose black and white photos with playful images of British life are taking off (£1,000); and Dutch artist Scarlett Hooft, who makes surrealist images often combining photography, performance and sculpture (£4,000).
Hot tip:
Mr. Hoppen says Japanese photography will be the next trend, following the run on German and Chinese photography. He will bring highlights from an exhibition of Japanese artists, "Eyes of an Island," now showing at his London gallery. Prices for pieces by Nobuyoshi Araki, best known for his sensual bondage photos, start at £2,700; and photos by Shomei Tomatsu, most famous for his post-Hiroshima images, sell for £15,000.
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Party Arty
Art Basel Miami Beach
Dec. 6-9
The scene:
The art world heads to Miami for this four-day jamboree in December -- and why not? This fair is big on art, big on money and big on partying -- plus the weather's fine. One of the fair's strong points is its emphasis on crossover events that link art with film, music, architecture and design. "Art Positions" is a beachfront village of shipping containers transformed into mobile art spaces where young galleries exhibit. The fair's vernissage is a glamorous event -- and there are more parties at museums and in private houses, at restaurants and hotels.
Who goes?
The main contingent is from North and South America.
Who shows?
Some 200 galleries, including New York's Acquavella and Gagosian, London's Sadie Coles, Berlin's Eigen + Art and Zurich/London's Hauser & Wirth.
Hot tip:
Some of the most interesting art will be featured outside the fair, especially in the Wynwood district. Promising side trips include: a site-specific project by Mexican performance artist Carlos Amorales and the colorful, dreamy videos of Switzerland's Pipilotti Rist at the Miami Art Museum (MAM); the first major U.S. museum show of Cuban-born sculptor Jorge Pardo -- who makes objects that recall the everyday in chairs, lamps or books -- at the Museum of Contemporary Art, North Miami (MOCA); and at the much-watched private Margulies Collection at the Warehouse in the Wynwood district, "Sculpture: 1940 through the Present."
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Write to Margaret Studer at wsje.weekend@wsj.com